Print advertising and word-of-mouth marketing will always have a place in the real estate industry, however these tried-and-true tactics are being eclipsed by web-based marketing solutions for realtors who are aiming to get their products in front of potential buyers online. Placester is a popular solution that offers agents and brokers a suite of apps and products designed to help advertise properties and manage relationships with both buyers and sellers.
Virtually all potential home buyers start their searches online these days. Ensure that buyers are impressed by what they discover when they Google your name by creating a responsive website using Placester’s tools. Placester provides the standard website builder features—including customization options that you can use for personal branding—along with things like IDX integration and lead capture forms. Integrating an IDX data feed allows your personal website allows you to seamlessly pull in MLS listings, while lead capture forms help you collect contact information from potential clients online. Placester’s websites are optimized for SEO, and they’re automatically built with tablet and smartphone users in mind.
In 2014, Placester announced that it would be introducing an additional platform for publishers that could replace real estate sections on traditional newspaper websites. As a result, consumers will soon be able to search for real estate inventory and related ad products through Placester’s publisher platform.
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