As display advertising rates continue to fall, writers and publishers are looking for new ways to generate revenue through their blogs. Cirqle is a platform that gives content creators ways to sell products to their readers without having to hold their own inventory.
Cirqle turns blogs into online stores, and provides you with a way to generate income from the content you’re already posting online. Import your blog into Cirqle, tag photos of the products you’re featuring in the Cirqle dashboard, and a Cirqle “Buy” button will automatically appear within your posts. Followers who click on “Buy” button can then purchase the products directly from the retailer’s website. This feature benefits your readers by giving them an easy way to buy the products you promote. As a blogger, you benefit by generating a commission based on the number of your readers who purchase products through Cirqle’s “Buy” buttons. Cirqle also provides additional incentives, like free products, to its content partners, as well.
Cirqle has already partnered with fashion brands like Forever 21, Uniqlo, and Net-a-Porter, among others. The platform gives brands a way to target their products to millions of viewers, and provides detailed analytics tools showing exactly how many sales and clicks were generated through its content creator sites.
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