Formal press releases are easily overlooked by most reporters, which is why PR teams are always hunting for better ways to make announcements for the brands they represent. Tiny Pitch offers an interactive content creation tool that PR professionals can use to deliver engaging announcements on any device.
The information you need available to create a pitch with Tiny Pitch is similar to what you’d need for a traditional press release. Enter a headline, body text, and profile information about the organization you represent, along with attachments like photos or videos to make your announcement shine. All of this information should be included in an email, which you’ll send directly to Tiny Pitch. Tiny Pitch will then format your information into an “app-like wrapper” that runs in the recipient’s web browser. Not only can you share pitches with influential journalists, but you can also share them with followers and fans on your company’s social networks.
Tiny Pitch has taken the basic functionality of the press release, and adapted it for today’s mobile environment. The company has also created a way for journalists to stay organized. When journalists direct publicists to send pitches through Tiny Pitch using a specific hashtag, they cut down on the number of unsolicited emails they receive from publicists each day.
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